Our record so far [correct link]
A one time offer to mark ten thousand readers
The correct special discount without the technical glitch is below. MG.
I’m writing to let you know that 10,000 people now read this e-mail every week. They include a couple of former prime ministers, cabinet ministers, members of the European Parliament, Red Wall MPs, senior advisors to Democrat and Republican politicians, a few famous celebrities and many, many politics junkies.
To mark this milestone, and welcome new friends, we have a one-time offer which expires at midnight tonight. Access everything —the archive, the podcasts, my new voice memos (see below), leave comments and help us grow— with 25% off. This not only brings very real benefits but will also support my young assistant Lino who just graduated and is slowly losing his marbles working with me. And if you are a student e-mail me direct from a university e-mail address and it’s all free.
I also wanted to let you know about our journey so far. We launched only fifteen weeks ago or, as I like to say, three prime ministers, four chancellors, four home secretaries and four education secretaries ago. We have published twenty-four pieces, averaging just over one a week, a rate that will now steadily increase.
Our five most read pieces, in order, are:
(1) The Conservatives are imploding, from August, which correctly forecast the looming collapse of the Tories and appeared in the Sunday Times.
(2) The ‘Great Awokening’ of Britain’s media, which drew on exclusive new data to explain how and why the media class has been transformed (which I thought about this week while watching the Trevor Noah-Rishi Sunak controversy). That post was re-published by The Critic Magazine and generated a lot of buzz online.
(3) Meet the Zoomers explored the ‘great liberalisation’ that is rapidly unfolding among Generation-Z. It was featured in Substack Reads, a digest of interesting writing across the platform and I presented some of it during an hour-long discussion at a private event with former prime minister Gordon Brown (see above).
(4) What the Conservative leadership race reveals about modern Britain looked at how British politics is becoming increasingly ‘post-racial’. It was written before prime minister Rishi Sunak became Britain’s first ‘non-white’ prime minister, providing more evidence of this trend. I set out my argument on BBC, Radio 4 and Twitter.
(5) This Isn’t Working set out the enormous damage Liz Truss was inflicting on the Conservative Party, shortly before she resigned. I discussed it on BBC Newsnight and it was shared among Conservative MPs and various Westminster Whatsapp Groups.
We also have a pretty good record. So far, we successfully …
… were correct to warn that Boris Johnson would likely fail in his attempt at a second comeback, despite an attempted last-minute deal with Rishi Sunak, which we were among the first to discuss before it went mainstream …
… outlined the mounting challenge that faces the Tories on immigration, before the current crisis, and explored why, unlike America’s Republicans, the Tories are now completely adrift from the post-Brexit realignment ...
… and we also summarised a large pile of evidence on why, contrary to what some of my colleagues argue, we DO have a problem with free speech in our universities, which we were reminded of once again this week by troubling events at Cambridge.
In short, I believe that our record so far has been strong, we have been ahead of the curve and have not been afraid to challenge taboos. We will continue to do all of this and more in the weeks and months ahead.
We have also had some fascinating discussions —now available on Spotify and Apple— with Sir John Curtice on British politics, Andrew Doyle on the new puritans, fellow Substacker Ed West on the collapse of conservatism, Thomas Fazi on what is unfolding in Italy, and Dr Gerard Lyons on what Trussonomics was all about.
As I said at the start, we want to engage with both mainstream and counter-cultural voices across the spectrum, from left-wing Eurosceptics to anti-Woke liberals, from seriously influential voices to lesser known writers and thinkers who I do not always agree with but do find interesting and, at times, challenging.
Many of you have also written to me direct with your own thoughts about what you feel is working and what is not. Some say they only want one or two pieces a week as there is already too much in the world to read and digest. I hear you. Others say they want more global politics. As soon as Westminster calms down, I’m on it. And some say they would prefer to listen rather than read. Which brings me to my final point.
Starting this week, for full subscribers only, I’m starting an audio memo which is basically a 5-10 minute brain dump about everything I’m hearing, what I think is interesting, what people are missing, what the data is telling me, and so on.
It’s nothing fancy. It’s not intended to be. But it will plug you in direct to the conversations I have each week —with politicians, campaigners, journalists, and so forth —and give you my unfiltered, straight take on the data, the polls, and other stuff that happens to fall into my inbox each week. Put simply, I am fortunate enough to see, hear and talk about a lot of interesting things and I want you to be able to hear and talk about them too. My goal is this: to give you something unique and valuable in as short a time as possible.
Best wishes for the week ahead-