Matt Goodwin is one of the few academics to be vindicated by the political trends of the past few years”.

We live in one of the most politically fraught times in modern history. Politics is more polarised than ever before. Extremism, on both the left and right, is on the rise. There is a steady erosion of democratic thinking, whilst the centre has given way.  

But here’s the most worrying thing: we appear to have lost our ability to talk about it. Too often, our conversation about politics is simply too narrow and stifling.

This newsletter aims to change that.

It will be a place where we can come together to look at politics from an alternative perspective, one that is not afraid to challenge the consensus. I want this to be your guide in making sense of one of the most politically urgent times of our lives.

I’ve been on the front line of politics, journalism and academia for more than twenty years. One of the most problematic things I have learnt is that too much analysis of our politics and society is written from the same perspective —by the same people, who share the same backgrounds, and hold the same values. That’s not only dangerous for us as a society, but it’s a danger to democratic nations across the world.

I’m determined to change that, and with your help and support, I believe we can. 

So who am I? 

This is Matt

My name is Matt Goodwin and I’m a British academic first and foremost, but I’m also a writer, a pollster, and a political advisor.

I have advised numerous governments, companies, and leaders around the globe, including one president, three Prime Ministers, leaders of the opposition, dozens of rank-and-file politicians, and more than a few CEOs from some of the world’s largest companies. 

My first book, Revolt on the Right (2014), successfully forecast the rise of populism in British politics, whilst my second became the definitive book on Britain’s Brexit vote. My latest book, National Populism - The Revolt Against Liberal Democracy, a Sunday Times bestseller, blew apart many of the myths that are written about this disruptive force and successfully forecast that the likes of Marine Le Pen would go mainstream.

Here is what some people you may have read say about my work:

“intelligent, counter-intuitive”, The Economist

“a reality check”, The Telegraph

“informative and often compelling”, The Guardian

“provocative”, Moneyweek

"an outstanding contribution to understanding contemporary politics”, The Independent on Sunday

“one of the most important books on politics for years”, The Spectator

I certainly do not get everything right. But my counter-cultural approach to analysing politics, my rejection of Groupthink, my determination to ask questions others wont ask, means I have more often been right than wrong.

Drawing on my books, papers, and reports, I am mainly interested in things such as what is driving global populism, why do people vote the way they do, what will happen at elections, why is politics in a state of realignment, why are the old drivers breaking down, what is happening to the radical progressive left, why do we need to worry about the glaring lack of ‘viewpoint diversity’ in many of our institutions, and, more broadly, why is politics today in such a state of flux.

I work at the intersection of research, politics, and policy —talking with politicians, journalists and academics while crunching data and running my own polls and surveys- and I will strive to keep my readers and subscribers there too.

I served for a decade as an Associate and then Senior Fellow at the Royal Institute of International Affairs, Chatham House, a Fellow at the Legatum Institute and as an official advisor to the UK Education Committee. I also regularly speak around the world on political and election issues. Here is a recent example.

As well as this newsletter, you can keep in touch through a few different ways.

Twitter: @GoodwinMJ

Speaking enquiries: Get in touch

Writing: I have written for most media outlets, from The New York Times and the Wall Street Journal to The Telegraph and The Spectator. If you would like to re-publish one of these pieces, or commission Matt to write, please get in touch.

Why should I subscribe?

If you believe in a world where everyone is free to think, speak and share ideas from truly diverse perspectives, then this is the place for you.

Every week free subscribers will receive my newsletter, talking about politics, up to date political data and analysis, as well as have access to other readers and thinkers from across the globe.

People who already subscribe to this newsletter include major politicians, policy workers, campaigners, celebrities, academics, tech bros, but mainly lots of people who want to include a fresh, alternative, counter-cultural perspective to what they will often read in the mainstream newspapers and see on Twitter.

I believe that more people than would like to admit, struggle to have their views and beliefs challenged throughout their lives, but I really believe that it can benefit a lot of people to encounter a little more civil disagreement -a little more debate.

I’m eager to get started, but as we start this journey together, one of the best ways you can help me is by spreading the word, which you can do by clicking below.

What are the benefits of a paid subscription?

Firstly, you’ll be supporting me. I won’t lie: writing and maintaining this newsletter takes a lot of work and much of this takes place in the evenings and weekends.

Secondly, you will not only be supporting a counter-cultural voice but will also make possible the exclusive polls and findings for our community.

Together, we will design and run our own polls, openly challenging the consensus on many issues, but these also cost money to run.

But mainly your support will go a long way to ensuring this newsletter remains free for everyone for as long as possible. In other words, for the price of a coffee or a pint each month, you will make a difference.

I have also included discounts for people who work in educational settings and those who subscribe during the launch period. If you are a student please e-mail me direct, from a university e-mail address, for a complementary one-year subscription.

Paid subscribers and founding members will be central to the community and the conversation. You will get full access to threads, comment sections, voice memos, the exclusive polls, and podcasts. You will also be able to ask me questions directly as well as gain access to all paywalled content. And the entire archive. 

The vision, in short, is to build a genuine community of people who all get something, whether that’s debate, data, or (healthy!) disagreement.


Matt Goodwin 
This Substack is produced by Matt Goodwin, a professor, analyst, public speaker, and commentator on all things political.